The book
AFTER MONDAY
How senior leaders turn learning into behaviour that sticks in 90 days. A practical book by Jeremy Campbell, CEO of Black Isle Group and creator of NudgeAI.
What is inside
- Why 75% of what people learn is gone within a week, and what to do about it.
- The 90-day window where new leadership behaviour either lands or disappears.
- How to design reinforcement so managers keep practising without more workshops.
- What to measure when attendance and satisfaction scores tell you nothing.
“Real change is not built in the workshop. It is built in the days that follow.”
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